Privacy notice
Last updated: 7 September 2026
This explains what I collect when you use the free tools or get in touch, why I collect it, how long I keep it and what you can ask me to do with it. It is written in plain English rather than legal language, which is deliberate.
Who is responsible
Keith Turner, trading as Blue Light Coach (sole trader), is the data controller for the information described here.
Email: keith@bluelight.coach
What I collect
| When | What |
|---|---|
| The Shift Work Check | Your name and email if you choose to unlock the full check. Your answers about your role, shift pattern, training, sleep, eating pattern, physical niggles and driving alertness. The scores calculated from them. |
| Bleep test readiness check | Your name and email if you choose to unlock the full report. Your answers about your target, test date, fitness, symptoms, shift pattern, sleep, pain or injury and confidence. The scores calculated from them. |
| Pace tools | Nothing, unless you ask for a plan — then your email, current level and the pace you entered. |
| Coaching enquiry | Your name, email, role, what you need help with, and whatever you tell me in the message. |
The pacing tools work without giving me anything. You only ever hand over an address if you want the full write-up or want to talk to me.
Health information
Some of what the tools ask about — pain, injuries, sleep, fatigue, feeling sleepy at the wheel — counts as health data under UK data protection law. That gets stronger protection than an email address does.
I only process it because you have given me explicit consent by choosing to submit the form, and only to produce your results and reply to you sensibly. I will not use it for anything else, and you can withdraw that consent at any time by emailing me.
I am not a doctor and none of this is a medical record. If something in your answers suggests you should speak to a GP, physio or occupational health, the tools say so.
Why I collect it, and on what basis
| Purpose | Lawful basis |
|---|---|
| Producing your results and emailing you a copy | Consent |
| Health-related answers within those results | Explicit consent |
| Replying to a coaching enquiry | Steps taken at your request before entering a contract |
| Sending training emails after you have asked for them | Consent |
| Keeping records of coaching clients | Contract, and legal obligation for tax records |
Where the basis is consent, you can withdraw it whenever you like. Every email I send has an unsubscribe link, and you can email me instead if you would rather.
Who else sees it
I use a small number of services to run this. They process your information on my instructions and are not allowed to use it for their own purposes.
- Netlify — hosts the site and receives form submissions.
- Mailchimp — stores your name and email and sends the emails you have asked for.
Some of these are based outside the UK. Where information is transferred abroad, it is protected by the safeguards UK data protection law requires, such as approved standard contractual clauses.
I do not sell your information, and I do not share it with other coaches, advertisers or your employer.
How long I keep it
- Tool results and answers — up to 24 months from your last contact, then deleted.
- Mailing list — until you unsubscribe, plus a record that you did so, which stops you being added again by mistake.
- Enquiries that do not become coaching — up to 12 months.
- Coaching client records — for the coaching relationship and afterwards as required for tax and accounting purposes.
Cookies and tracking
This site does not set cookies and does not use analytics or advertising trackers. Some tools remember your choices in the web address only — for example the pace you entered — which stays on your device.
The site loads fonts from Google Fonts, which means Google receives your IP address when a page loads. [Delete this paragraph once fonts are self-hosted.]
Your rights
Under UK data protection law you can ask me to:
- tell you what I hold about you, and give you a copy;
- correct anything that is wrong;
- delete it;
- stop or limit what I do with it;
- send it to you or someone else in a portable format;
- stop sending you marketing, at any time.
Email keith@bluelight.coach and I will respond within one month. There is no charge.
Complaints
If you think I have handled your information badly, tell me first and I will try to sort it. You also have the right to complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.
Children
These tools are for adults working in or applying to the emergency services. They are not intended for under-18s and I do not knowingly collect information from them.
Changes
If this notice changes I will update the date at the top. If the change is significant and I hold your email address, I will tell you.